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types of Google Ads & Important Key Points:

The paragraph outlines the various types of Google Ads available and when to use them. Over time, Google Ads have evolved to better meet searchers' needs and to help businesses connect with potential customers. Key ad formats include text ads, shopping ads, local services ads, Google Maps ads, and call ads, each serving different purposes. Additionally, ad extensions, such as sitelink, call, location, price, and structured snippets, offer extra features to enhance the ads. YouTube is also considered a search engine platform where marketers can advertise during the consideration phase of the marketing funnel. As Google continues to adapt to user needs, marketers need to stay updated on the evolving types of ads and opportunities.


Important Key Points:

Text ads: Traditional ads with a title and short description.

Shopping ads: Show product images and are used for e-commerce.

Local services ads: For service-based businesses like plumbers, locksmiths, and electricians; screened by Google for legitimacy.

Google Maps ads: Used by local businesses like restaurants and gyms, helping customers find their location.

Call ads: Mobile-only ads allowing users to call a business directly.

Ad extensions: Provide additional information such as extra website links, phone numbers, addresses, product prices, and specific features.

Sitelink extensions: Add extra website links.

Call extensions: Enable phone calls directly from the ad.

Location extensions: Show business addresses and map locations.

Price extensions: Display product prices.

Structured snippets: Highlight specific features of products/services.

YouTube Ads: Considered a search engine for advertising, especially during the consideration phase of the marketing funnel.

Evolution of SEM: Google continuously updates ad types to better serve users and advertisers.






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